This is the web site of Ladybird Books Limited a subsidiary of Penguin Books Limited ("Penguin"). The web site is owned and operated by Penguin.

How to contact us

If you have any questions about this web site or our privacy policy, please contact us by writing to us at 80 Strand, London WC2R 0RL or telephoning on 020 7010 3000 or emailing at ladybird@penguin.co.uk.

Our approach to children's privacy

We want children who visit our web site to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from children we do so in a way that does not infringe their right to privacy. This Privacy Policy is designed to give you useful information about your child's rights and the way we collect and use personal information.

We do not ask children to disclose any more information than is reasonably necessary to enable them to participate in an activity on our web site and to improve the web site.

We do not generally disclose personal information we have collected from children through this web site to third parties. We may do so sometimes, in which case we will say so when the information is collected and you or your child will be able to inform us that you do not want us to do this. This will not stop your child enjoying the site, you or your child can simply tell us that you are happy for us to have the information so your child can take part in the activities we offer, but that you do not want us to pass that information on.

Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from children through this web site in a retrievable form.

The information we collect and how we use it

When children want to participate in activities on our web site, this is the sort of information we ask for and how we use it:

• When a child enters a competition, we ask his or her parents to fill in the entry form and provide the child's name, email and residential addresses and date of birth. This is so that we can confirm your child's eligibility to participate, then let them know if they have won anything, send them their prize and also tell others (such as other users of our web site, the public and our own employees) about our competitions and their winners. When we display details of children who participate in competitions on the site, we display their Christian names, ages and towns of origin only.
  
  
• When children send wish to send e-postcards, we will ask for their names and email addresses (and the names and email addresses of the recipients). This is so we can let whoever receives the postcard know who sent it and so we can make sure the child who sent it gets a copy (by email) too.

We only keep the personal information children submit for these purposes until we have made use of it in these ways. We will not disclose any other information about children to the general public or third parties (except if we are required to do so by law). If you wish to check what information we hold about your children and/or to ask us to amend or delete it, you can do so by writing to the Online Manager or Marketing Director of Ladybird Books Limited, c/o Penguin Books Limited, 27 Wrights Lane, London W8 5TZ.

Cookies

We use cookies on this web site. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser. They enable us to recognize your web browser. In effect, cookies tell us when you have visited our site and where you have been, but they do not identify you personally - just the presence of your browser. We use cookies to see how often people visit our site and what they look at. This helps us to know what parts of the site are popular - what people are interested in - so we can make sure we have more interesting material on the site in future. If you don't want us to be able to do this, your browser's help section should be able to tell you how you can disable or filter cookies and how to arrange for your browser to tell you when you've been sent a new cookie.

Adults on the Ladybird web site

We encourage parents and guardians to spend time online with their children and to participate in the activities offered on this site. If your child is younger than 13, we ask you to play an active role in safeguarding his or her privacy when using our site.

Every effort has been made to ensure that our web site is suitable for children. We cannot, however, accept responsibility for any third party web sites and any material contained in or linked to the same or for any consequences arising from use of the Internet. Nor can we guarantee that any web site linked to will be as suitable as this site. We strongly advise parents to ensure that children's access to the Internet is supervised by a responsible adult.

Newsletter

If you register for the Ladybird Newsletter we will ask you for your name, contact and demographic details. We use this information to identify you, to contact you about your interest in Ladybird, including sending out information you have requested, and for internal market research purposes.

Children under 13 years of age

We make it a condition of using this site that no information is submitted to or posted at the site by children under 13 unless we have the consent of their parent or guardian.

If you have children who are under 13, we ask you to complete their entry forms for competitions run on this site. We will notify you if your child wins a competition and send any prize to you. We also ask you to help your children when they are sending e-postcards.

Older children

If your child is older than 13, we will ask him or her to give consent personally if we plan to keep or use his or her information for anything (we will also say what we plan to do with it). Please help your children with this.